Thursday 29 December 2011

'DAS HAUS' IS IMM COLOGNE 2012?S NEW DESIGN

The imm cologne 2012?s new design highlight takes concrete shape. ?Das Haus? combines the best of some very different worlds. It could be located anywhere on the planet.? Designer Nipa Doshi is alluding to an encounter between modern architecture and a world of contemporary forms on the one hand and the traditionally colourful aesthetics of Asia, the chaotic-seeming building tradition of Indian or Far Eastern megacities and the open, inward-facing interior culture of Morocco on the other.

Koelnmesse sees the ?Das Haus ? Interiors on Stage? format launched for the imm cologne 2012 as part designer portrait, part living laboratory, where the current trends in interior design can be depicted in three dimensions and the guest designer can formulate a statement on his own very personal idea of a perfect home. As a result, the big format that fills a 180 m? stage in the midst of ?Pure Village? (Hall 3.2) with architecture, furnishings, lighting installations etc. in accordance with the designer?s plans nevertheless remains on a human and utterly intimate scale. ?We?re interested in interior design that?s ahead of our time, but not so far ahead that nobody understands it. That?s particularly important to us,? says Katharina C. Hamma, Chief Operating Officer of Koelnmesse, of her expectations of the project.


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